Internet Product Management
This eBook is a compilation of my translations of the course materials circulated online on the Meituan - Tsinghua SEM Internet Product Management Course, given by Meituan Co-founder, Wang Huiwen.
Originally published on chinaplaybook.substack.com , this eBook version allows you a better reading experience. You can also read it offline or keep it for storage.
The content has been re-arranged into 12 Chapters for a better flow. I've also added references for each chapter as well as my own summary for the entire book.
CONTENT:
CHAPTER 1: THREE STORIES
CHAPTER 2: PRODUCTS, PRODUCT MANAGERS
CHAPTER 3: MENTAL MODELS
CHAPTER 4: MARKET
CHAPTER 5: INDUSTRY CHAIN
CHAPTER 6: TIMING
CHAPTER 7: STRATEGY
CHAPTER 8: STRATEGY FOR PRODUCT
CHAPTER 9: STRATEGY FOR OPERATION
CHAPTER 10: NEEDS
CHAPTER 11: DEMAND AND SUPPLY
CHAPTER 12: MEITUAN - THE HISTORY AND ITS TECHNOLOGY DNA
APPENDIX
REFERENCES
PDF (310 pages)